NAPLES, FLORIDA
Naples, the hub of Florida’s southwest coast, is consistently a red-hot market and shows no signs of cooling in 2025. In the luxury segment, waterfront properties and new construction continue to be in high demand, while prices continue to edge upward, according to Ron Howard, EVP of sales for John R. Wood Christie’s International Real Estate in southwest Florida. While traditionally, Naples has seen a heavy influx of Midwestern buyers, the market is seeing an increasing number of buyers from the Western U.S., as well as Canada. Naples is seeing an influx of new construction, with newer properties replacing older homes in some of Naples’ most established waterfront neighborhoods, including Coquina Sands, Moorings and Park Shore. Branded residences have arrived in Naples, with blue-chip developments from the Ritz-Carlton and Four Seasons currently under construction, adding more excitement and inventory to an already in-demand market. Sales records in Naples continue to be broken, evidence of the ongoing demand for properties in the region. In 2024, the tony enclave of Port Royal saw a .95-acre waterfront listing at 3675 Fort Charles Drive trade for $36,490,000. The home, listed by John R. Wood Christie’s International Real Estate, was the most expensive home ever sold in the neighborhood. In 2025, Howard predicts a rise in luxury inventory and a moderate increase in prices, while demand will increase significantly. He expects a balanced market, with an uptick in cash buyers, with continued interest in amenity-rich communities and clubs.
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