MONMOUTH COUNTY, NEW JERSEY, USA
It’s no longer simply “The Shore.” From Asbury Park to Long Branch, coastal Monmouth County, New Jersey, is emerging as a prime marketplace for luxury real estate.
With vibrant seafront communities, expansive suburbs, great beaches, and fine dining, sporting and cultural attractions—and easy access to Manhattan in under an hour– high-end developers and luxury buyers are betting on the Jersey Shore.
“We are seeing an increasing number of high-net-worth buyers from across the Tri-State Area thanks to a spate of new developments in Long Branch, truly an emerging luxury hotspot along the New Jersey coast,” says Sonja Cullaro, co-founder and executive vice president of Christie’s International Real Estate Group. One such development is The Atlantic Club, a new, luxury seaside condominium building featuring 132 one- to five-bedroom units with oceanfront views. Scheduled for completion in 2026, The Atlantic Club offers more than 75,000 square feet of lifestyle amenities including an oceanfront pool, yoga and cycling studios, a children’s playroom, and spaces dedicated to games, pets, relaxation and even virtual reality (VR) activities.
One of the project’s penthouses recently sold for US$5.95 million, a record for a condominium in Monmouth County.
Adding to the momentum, global streaming service Netflix is currently planning a US$900 million production studio on the site of a 289-acre former military base near the shore in Oceanport, N.J. The project has received planning approvals, with the promise of 3,500 construction jobs and 1,500 permanent production hires. Overall, the Monmouth County real estate market saw a 4% increase in residential sales over US$1 million in 2024 compared to 2023, an upward trend that Cullaro has seen firsthand at her firm. “Of our top sales last year, about 70% came from Monmouth County and 30% from Bergen County. Usually it’s the opposite,” she notes.
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